TOPdesk detects opportunities and wants to capitalise on them
TOPdesk mainly operates in service management software. Their success story started in Delft in the 1990s. It has since spread its wings worldwide and is a successful SaaS company. Its track record is impressive, but TOPdesk wants to continue accelerating. Therefore, the development of their employees is a priority. Specifically for marketing management, we designed and facilitated a unique training program. Read the ins and outs below.
What organisation doesn’t dream of a well-oiled marketing machine? TOPdesk certainly does. For Jan-Bart Bij de Vaate (Head of Global Brand & Marketing) and Floor Spek (Marketing Manager Netherlands) reason to seek our expertise. The aim: to boost the knowledge, execution and cooperation of marketing managers from various countries.
Preconditions for the program
The training program must lead to:
- executable and approved local marketing plans
- a structured marketing approach for growth and an increase in profitability
- improved internal cooperation and alignment
Additional challenges to consider
Learning with and from each other pays off. But how do you arrange that when colleagues are literally miles apart and continuous traveling is not an option? We also had to face mutual differences in knowledge levels. Finally, we went for maximum impact at a manageable time investment.
Beeckestijn‘s solution
Vorm
It was immediately clear to us – given the preconditions and challenges – that different teaching formats were desirable.
- Physical meetings to get to know each other better and to start the program at the same time.
- An E-learning to increase knowledge of the marketing profession and eliminate level differences.
- Interactive online work sessions with a practical assignment to bring theory to life, apply it directly and reinforce each other.
- 1:1 coaching to help participants progress personally
Content
We created customisation to match the content and level of the program to the demand. In this case, this meant reusing elements from various digital and marketing training courses in a clever way, complementing them and making them TOPdesk-specific. In addition, each participant developed their own marketing plan during the program. They received on-the-job coaching to help them develop the plan.
Schematic representation of the program
Facts & figures
- Number of participants: 13
- Duration: 3 months
- Language: English
⭐
“Beeckestijn actually went the extra mile. The program had a strong content framework full of marketing innovations by industry experts. I give it a strong 10!”
Jan-Bart Bij de Vaate, Head of Global Brand en Marketing bij TOPdesk.
Were you inspired by this case?
Do you want happier and engaged customers? What we have achieved for TOPdesk, can also be facilitated for your organisation. Based on your specific ambitions, of course. Furthermore, we can provide you with help if you need training and education in:
- Leaderschap & Change
- AI, Data & Tech
- Communication
- Customer Experience
- Digital & Marketing
You are in good company.
Over 100 organisations already benefit from our incompany training and customised programs. Overall, they give us a strong 8.
Need advice on incompany or custom programs?
More than 100 organizations have successfully developed further with our in-company and customized programs. We also have a solution for your specific challenge. Do you want to brainstorm with us first, no strings attached? Please feel free to contact Bionda and Marc.
