Once again this year, Bart Meerdink has compiled the most important trends for you. The AI & Digital Marketing Trend Report 2025 takes you through the AI applications of tomorrow, the evolving dynamics of search behavior, and the (soft) skills marketers and organizations need to stay future-proof. Are you ready to see how AI will fundamentally change your role and the market? These trends are based on the analysis of 100+ strategies and 3 expert interviews, supplemented with international research.
Discover the Future of AI and Marketing
The new world is being built right now. Major tech companies are currently developing a fully integrated AI ecosystem, including data centers, chips, foundation models, and applications. Industries are transforming, and new interfaces are emerging that consumers must learn to navigate. With declining compute costs and increasing AI quality, the door is opening for even more AI-driven applications.
In 2024, AI secured a permanent place in marketing, and in 2025, this will only grow. We are moving from occasional tool usage to the structural integration of AI into most business processes.
But despite AI’s dominance, there’s more. Consumer search behavior is evolving, requiring a different approach. As brands, we must (re)define our unique position amidst the chaos of social media. Lastly, we explore the (soft) skills needed to stay future-proof—both individually and as an organization.
We hope this trend report inspires you to think about the opportunities these trends offer for your organization.
AI & Digital marketing trends 2025
Happy reading and lots of inspiration!
