Sonja Loth is an entrepreneur, strategist, and business developer with over 25 years of experience. She guides brands and C-level executives through changes in the market, marketing, service, and communication. As the owner of AI42.Agency, she helps organizations discover the opportunities, risks, and ethical issues that AI presents, transforming these insights into vision, use cases, and strong concepts and programs. Sonja has extensive experience at the intersection of digital innovation with significant societal impact and the role of brands and organizations in this context, working for clients such as D66, Techniek Nederland, Eneco, MSN, and Social.INC.
