Charida Dorder

Charida Dorder is author of the book AI in marketing, which won her the PIM Marketing Literature Prize in 2023. She has worked in the marketing profession for 10+ years and is founder of AI in Marketing through which she supports marketing professionals in understanding and applying Artificial Intelligence. As a speaker for the AI programme at Ivy League Colombia University in New York, among others, Charida focuses on making AI accessible. She is also a member of the Dutch AI Coalition and supervises AI projects for SMEs and corporates from Axveco.