Pricing Strategy

General information

Customers find many things important, but for which are they willing to pay for? If you know that, you can make realistic choices that lead to profit, growth and customer focus.

The most important question is: how do you set the right price? Or in other words: what is the most optimal value of your product or service? This is the central question in this Pricing Strategy training in which theory, case examples and research methods are mixed.

After this training

• You think from a value perspective
• You know how to apply pricing methods and techniques
• You know the pros and cons of different pricing models
• You can use psychological tips & tricks to get more value from your customers
• You are familiar with: ‘No more money left on the table
• You know everything about effective assortment building: understanding how to achieve higher revenue and better margins

This training is also available in Dutch ›

Program

The program consists of the following parts:

Day 1: value proposition & pricing

• Value-based pricing
• Fact-based proposition optimisation
• Price differentiation
• Price research
• Interactive exercises

Day 2: revenue models & pricing psychology

• Revenue models
• Project pricing
• Value Selling
• Pricing psychology
• Interactive exercises

Preparation

This training does not require any preparation in advance.

Certificate

After the training you will receive a certificate of participation.

Experts

Experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Sebastian Glosemeyer

Adviseur bij flowresulting

Reviews

• 8,0

“By attending the training, I regained the motivation to fully focus on pricing within my company.”

Sarah-Noa van der Weijden
Source: Beeckestijn Evaluation, spring 2024

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• 9,0

“Educational, applicable, and relevant!”

Thomas Vos
Source: Beeckestijn Evaluation, spring 2024

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• 9,0

“The theory is combined with practice, making it an engaging course.”

Source: Beeckestijn Evaluation, spring 2024

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For whom is this training intended

This training is for marketers, sales professionals, and pricing specialists searching for ways to professionalise their pricing further and generate more margins. For this training, we expect the skills level of a bachelor’s degree holder.

Dates & locations

Investment