General information
Customers find many things important, but for which are they willing to pay for? If you know that, you can make realistic choices that lead to profit, growth and customer focus.
The most important question is: how do you set the right price? Or in other words: what is the most optimal value of your product or service? This is the central question in this Pricing Strategy training in which theory, case examples and research methods are mixed.
After this training
This training is also available in Dutch ›
Program
- Value-based pricing
- Fact-based proposition optimisation
- Price differentiation
- Price research
- Value Selling
- Pricing psychology
- Interactive exercises
This training does not require any preparation in advance.
After the training you will receive a certificate of participation.
Experts from the field
Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.
Sebastian Glosemeyer
Adviseur bij flowresulting

“By attending the training, I regained the motivation to fully focus on pricing within my company.”
Sarah-Noa van der Weijden
Source: Beeckestijn Evaluation, spring 2024
“Educational, applicable, and relevant!”
Thomas Vos
Source: Beeckestijn Evaluation, spring 2024
“The theory is combined with practice, making it an engaging course.”
Source: Beeckestijn Evaluation, spring 2024
⭐8
“An interactive and insightful session with the right tools to take further action.”
Beeckestijn Evaluation, spring 2024
For whom is this training intended
This training is for marketers, sales professionals, and pricing specialists searching for ways to professionalise their pricing further and generate more margins. For this training, we expect the skills level of a bachelor’s degree holder.
Dates & locations
Investment
Tuition fees (incl. arrangement costs) | 795,- |
Total investment | 795,- |
All prices are exclusive of VAT. A surcharge of 10% applies for VAT-free invoicing. |
Details
- This price does not include VAT
- Including coffee, tea and lunch
- VAt free invoice possible
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Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.
