Online Persuasion
General information
Unconscious processes mostly determine our online behaviour. How does our brain react to various stimuli? And how can you influence behaviour to reach your marketing goals? During the training Online Persuasion, you learn how to motivate your visitors with suitable copy and images. You learn how to get your visitors to action as desired. You get psychological insights that can be applied in marketing, business development and communication.
After this training
This training is also available in Dutch ›
The program consists of the following parts:
- Trends and developments in the field of Online Persuasion
- How our brain works concerning buying behaviour and motives
- The importance of personas
- Persuasion principles, models and influencing concepts
- The conversion pyramid: findability, usability, persuasion, profiling
- The power of copy, triggers and power words
- Creating the right content: copy, video, image and structure
- Measuring, A/B testing, analysing and optimising
- How to apply successfully
This training does not require any preparation in advance.
After the training you will receive a certificate of participation.
Experts from the field
Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.
“I would love to take Martin to work and have him review all our landing pages and emails. He could do the persuasion check, and I know we would end up with truly optimized content. The customer would be amazed by this online experience.”
Source: Beeckestijn Evaluation, spring 2024
“Hands-on cases and insights that are relatively easy to apply.”
Lauren Pons
Source: Beeckestijn Evaluation, spring 2023
“An interesting and refreshing course that provided me with many new insights.”
Source: Beeckestijn Evaluation, autumn 2022
More reviews coming soon
⭐
”The training is a perfect combination of theory and practice. The tips and tricks are immediately applicable, perfect!”
Stephanie Rijk
For whom is this training intended
This training is suited for anyone who wants to get their website visitors to perform actions. For this training, we expect the skills level of a bachelor’s degree holder.
Dates & locations
Investment
| Collegegeld (incl. arrangementskosten) | 795,- |
| Totale kosten | 795,- |
| Alle prijzen zijn exclusief BTW. Voor BTW vrije facturatie geldt een opslag van 10% |
Praktische informatie
- This price does not include VAT
- Including coffee, tea and lunch
- VAT free incvoice possible
Related
Digital Marketing Strategy & Leadership
In 12 sessions we’ll go the extra mile to help you become a digital leader.
Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.
