Google Analytics 4

Get more out of your website, app or campaign with Google Analytics 4

7.7

7 reviews

Your Google Analytics 4 account is ready to measure and analyse
Understand how to interpret standard reporting and make your own custom reports
Apply and make improvements to your website, campaign or app

AI, Data & Tech
Training
1 day
795,-

Cynthia Mackay

Course advisor

Schedule a call

General information

Google has completely renewed the Analytics platform. Google Analytics 4 (GA4) is the new standard and fully replaces Google Universal Analytics. During the training, you work with your Google Analytics account, from configuring your Google Analytics 4 property to making analyses and reports. After completing the training, you will be able to measure your visitor traffic and get a better understanding of what they do on your website. With this information, you can align your website, app or campaign better to the needs of your visitors.

After this training

You know how to configure a Google Analytics 4 property
You can to read and interpret reports and make an analysis
You improve your website, app or campaigns bases on your knowledge of the data

This training is also available in Dutch ›

The program consists of the following parts:

Trends & developments
The current and future (im)possibilities of GA4
Configuring GA4: setting up conversions, ruling out traffic, making events measurable
Assigning the most important KPIs/interactions
Getting accustomed to the new interface and GA4 reports
Learning to analyse by doing exercises
Compile and configure reports and funnels in GA4

This training does not require any preparation in advance.

After the training you will receive a certificate of participation.

Experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Felipe Wesbonk

Consultant, coach and trainer on AI and marketing

10,0

“I gained a lot from the training. It was extremely helpful for the migration from GA3 to GA4.”

Tim van Rooijen
Source: Beeckestijn Evaluation, spring 2023

“”A highly intensive and engaging training delivered by a knowledgeable instructor.”

Source: Beeckestijn Evaluation, spring 2023

10,0

“An insightful training where we actively worked on applying theory to practice. This provides a solid foundation for using Google Analytics 4.”

Iris Vogt
Source: Beeckestijn Evaluation, autumn 2022

More reviews coming soon

⭐

“Hands-on practice where you immediately put the knowledge you’ve gained into action.”

All reviews ›

For whom is this training intended

The Google Analytics 4 training is developed for marketing professionals, like online marketers, web analysts and conversion and communication specialists, who use Google Analytics to improve their website, for the optimisation of campaigns and for those who want to get to work with GA4. The training is suited for every beginner of Google Analytics 4, regardless if you’ve implemented GA4 and have been using it for a couple of weeks or still need to install GA4. For this training, we expect the skills level of a bachelor’s degree holder.

Dates & locations

Investment

Collegegeld (incl. arrangementskosten)	795,-
Totale kosten	795,-
Alle prijzen zijn exclusief BTW. Voor BTW vrije facturatie geldt een opslag van 10%

Praktische informatie

This price does not include VAT
Including coffee, tea and lunch
VAT free invoice possible