General information
Set yourself apart as a Product Manager. Guide every aspect of your products strategy – driving impact and growth. Learn the skills you need to identify new market opportunities, design and implement product roadmaps, whilst measuring and optimising product performance.
Develop an innovative product strategy that delivers strategic business value. Translate market trends and customer needs into data-driven decisions. Design and implement a product roadmap for building, launching, and improving products that succeed in ever-evolving markets.
After this course
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This curriculum is in English and powered by Growth Tribe, a Beeckestijn Business School company.
Course curriculum
This course consists of 6 modules including:
Module 1 – Know your role and market
Compare the position of a product, business, and its audience relative to its competitor landscape to isolate compelling opportunities.
Module 2 – Know your customer
Improve your listening skills in order to map an accurate customer journey based on qualitative insights.
Module 3 – Product steering
Define the customer’s problem and frame an effective value proposition. Prioritise features using the KANO model.
Module 4 – Prototype, test, build, learn
Interpret insights from user stories to construct a list of product development requirements for an MVP. Explore lean discovery and development principles.
Module 5 – Drive business value through measurement
Identify meaningful metrics (OKRs and KPIs) to justify product development priorities accounting for business objectives.
Module 6 – The zen of roadmap maintenance
Create product roadmap, justifying delivery plans in order maximise business and customer value.
There are no formal prerequisites for taking this course. However, some basic understanding of marketing, product development, or technology would be helpful.
You will receive an internationally recognised certificate after finalizing the course.
Jovana Tokic
Product Management Expert
Jovana, who likes to go by “Jo,” is an experienced product manager and strategist with a decade of expertise in product management and leadership across various industries. She believes that product management is a creative field requiring proper creative leadership. Jo has managed technical platforms and IoT products, emphasizing that creativity, intuition, and humanity are just as crucial as intelligence, science, and skill in creating great products. Passionate about crafting and executing effective strategies, she guides teams in building customer-centric, innovative products. Join her on this exciting learning journey.You can connect with Jo on LinkedIn via this link.
For whom is this course intended?
This course is designed for a wide range of individuals professionals working in product management or related fields, such as marketing, product development and innovation, design, or technology, who want to advance their product-related skills and knowledge, including:
- Early- to mid-career professionals working in marketing, product, design, technology, and sales who are interested in learning the principles of digital product management and strategy
- Mid-level business/functional managers who want to solve business problems
- Consultants looking to offer innovative products and solutions to their clients
- Entrepreneurs interested in identifying new product opportunities
Investment
The course costs 995€ for a one-time purchase. You can pay via credit cards or invoices. We also offer an annual Premium membership subscription for 1495€ or 129€/month where the users have access to all the certificates and content we have to offer.
FAQ
The Digital Product Management & Strategy course is a comprehensive online program that equips you with the skills and knowledge necessary to become a certified product manager and develop innovative products that deliver strategic business value. Through a blend of video lessons, interactive exercises, and industry expert insights, you’ll gain the expertise to translate market trends and customer needs into data-driven decisions, design and implement product roadmaps, and elevate your product’s impact in ever-evolving markets.
The Digital Product management & Strategy course takes approximately 21 hours to complete.
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Need personal advice?
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