Digital Marketing Strategy & Leadership
General information
In an everchanging digital landscape it is key to see through every hype and define your best digital strategy. How do you deal with the increasing power of the Big Tech companies? How do you truly serve your customers best? Is your business model futureproof?
How to create the best synergy in your digital mix? Which emerging technologies can really benefit your business? All super relevant questions which needs immediate answers.
We’ll offer you a unique and interactive learning experience. In 3 months we’ll go the extra mile to help you become a digital leader. You will learn from the best experts in the field. People who walk the walk every day.
You will learn about
This course is also available in Dutch ›
Experts from the field
Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.
Course curriculum
- 10 e-learning modules (complete in your own time)
- 12 live online sessions, 2 hours each.
- 1 live case, 8 hours in online breakout rooms
- 1 final online interview to discuss your personal action plan
Lectures
Start
- Welcome to your online academy. Get to know each other and share background & learning goals
Module 1 – Digital marketing trends & strategy
- Digital worlds: trends, innovation, strategy & planning
- Platforms, digital services & new business models
- The marriage of branding & performance
- Work session: Define your own strategy
Module 2 – Tactics & Digital Marketing mix
- Social Media & content
- Digital advertising
- Advanced Search
- Usability & experience
- Tech, tools and analytics
Module 3 – Organization & Digital Leadership
- Work session: Harvard Business School Digital Marketing Case
- Growth hacking & lean digital culture
- Digital leadership & change management
You will write your own digital marketing action plan for your organization or client.
You will be guided and coached by your core teacher.
You will finish this course with a final interview where you explain your plan.
Immediately after the final interview you will hear if you are graduated.
You complete the course by making an action plan. In addition, the case you make during the Harvard Case Day also counts towards your total final grade. If you complete this course successfully, you will receive the post-master diploma ‘Digital Marketing Strategy & Leaderschip’. Have you completed your course with a final grade of 7 or higher? Then you will also be awarded the title Certified Digital Strategy Professional.
Experts from the field
Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.
Bart Meerdink
Managing partner and lead expert at Beeckestijn
Charida Dorder
Founder of AI in Marketing
Frans Riemersma
Founder of MartechTribe
⭐
“Beeckestijn gave me many new insights and a refreshed understanding of digital marketing. It helped me define my own leadership. Even after 13 years experience! The sessions were very interactive and given by true experts.
I’d highly recommend this course to every marketeer.”
Lillian van Adrichem
For whom is this training intended
Marketing managers & executives, product owners, online marketeers, channel specialists, campaigners, sales leaders.
You are in good company with alumni from top leading global brands:
Dates & locations
Investment
| Collegegeld (incl. arrangementskosten) | 4.495,- |
| Totale kosten | 4.495,- |
| Alle prijzen zijn exclusief BTW. Voor BTW vrije facturatie geldt een opslag van 10% |
Praktische informatie
- Including coffee, tea and lunch
- This price does not include VAT
- Payment in installments possible
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Need personal advice?
Following a course is a well-considered choice. Not only do you invest time and money, you also want to be sure that the training of your choice optimally matches your knowledge needs, career wishes and personal situation.
And we are happy to help you with that.
