AI Prompting & Tools

General information

It’s fascinating how quickly (generative) AI is developing. With the help of AI tools, a lot of repetitive work and content creation is already being done. If you start using these tools, the importance of the right ‘prompting’ increases. What instructions do you give and how do you optimize the output? How does the underlying technology work and how do you get the best results from the tools?

Generative AI can therefore be enormously helpful in your daily work: from simple workflows to content creation and data analysis. But the output is as good as your input!

In this 1-day basics training, we’ll take you on a quick tour of the most common AI tools. You’ll learn how to write smart prompts, anchor your (house) style, and build simple GPTs. You’ll actively work on assignments that immediately give you valuable content.

After this training, you

• You know the latest developments in (generative) AI
• Know the possibilities of the most common AI tools
• Can use smart prompts to generate content
• Make your work more efficient with simple custom GPTs
• Know the prerequisites for responsible AI use

This training is also available in Dutch ›

Program

The program contains the following subjects:

• Introduction to Generative AI
• A tour of the available tools
• Writing smart prompts
• Building your own GPT
• Making AI work for you
• Ethics and risks, and how to manage them

Preparation

This training does not require any preparation in advance.

Certificate

After the training you will receive a certificate of participation.

Experts

Experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

Charida Dorder

Founder of AI in Marketing

Reviews

• 9,0

“Exactly what you practically need to improve with generative AI.”

Source: Beeckestijn Evaluation, autumn 2024

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• 7,0

“Great training and trainer; could use a little more spice & energy. More appealing and inspiring examples, for example.”

Dorine van Basten
Source: Beeckestijn Evaluation, autumn 2024

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• 9,0

“Fun and practical training where you can show beautiful and tangible results within a short time.”

Bas van Rooijen
Source: Beeckestijn Evaluation, spring 2024

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More reviews coming soon

For whom is this training intended

This training is for marketers, sales professionals, and pricing specialists searching for ways to professionalise their pricing further and generate more margins. For this training, we expect the skills level of a bachelor’s degree holder.

Dates & locations

Investment