Advanced AI in Business Analytics

Use AI for better predictions and valuable data insights

8.5

2 reviews

How to make data and Artificial Intelligence work smartly for you
The role of people, data and the machine
Implement AI applications that make an immediate impact

AI, Data & Tech
Training
2 days
1.395,-

Cynthia Mackay

Course advisor

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General information

Artificial Intelligence, robots and robotics: it’s not coming, it’s already here! Are they taking over your job or are they tools for you to stay successful? In two days (+ e-learning) you will learn how to make AI work for you. After the training, you are able to make better predictions about customer behaviour. You will also make faster and more accurate analyses from large amounts of data.

In any case, ‘data’ is the key word when using AI successfully. That is why this advanced training goes deeper into the correct use of data. You will learn to apply advanced techniques such as machine learning, deep learning and Natural Language Processing and how to use them to analyse complex data sets, predict customer behaviour and develop personalisation campaigns.

After this AI training, you will be able to gain valuable insights from data better and convert them into concrete actions.

After this training, you

Know how to use clustering, classification and regression to make predictions
Are able to find the AI opportunities in your organisation
Know What robots, robotics and Artificial Intelligence can do
Use your generative AI with prompt engineering for all kinds of content
Can build your own basic application at advanced level
Know the ethical dilemmas and risks that arise with the introduction of AI

This training is also available in Dutch ›

Experts from the field

Beeckestijn Business School works with outstanding experts with a lot of experience within the field they operate in. This way our lessons are a mix of theory and practice, and we use inspiring cases and examples from the field.

E-learning: AI in practice (4-6 hours)

Data, robots and Artificial Intelligence
Predictions and algorithms
AI data management
Ethics and risks
Human and machine

Day 1: From data to knowledge

The pyramid: ‘Data-Information-Wisdom-Knowledge’
Traditional machine learning and deep learning with complex data
What is AI and what are the opportunities for your organisation?
How to deploy AI in business decisions?
From intuition to data-driven to AI-smart
Classification, regression, prediction and recognising relationships
Robots, robotics and intelligent agents

Day 2: Application of ai

Natural Language Processing
Generative AI applications
Creating dynamic pricing
Deployment of smart service agent based on GPT
Ethics and risks and how to deal with them
Practice: Basic application of AI and data (Leadscoring mode using BigML)

This training is very practical. Prior to the training, you complete the e-learning (4 to 6 hours) in your own time and pace to master the theoretical basis.

After the training you will receive a certificate of participation.

Experts from the field

10,0

“Excellent”

Source: Beeckestijn Evaluation, spring 2024

“Interessting, there are a lot of possibilities with AI, what’s next?”

Leonie van Dijken-Bloemendaal
Source: Beeckestijn Evaluation, spring 2024

More reviews coming soon

⭐

“Interessting, there are a lot of possibilities with AI, what’s next?”

Leonie van Dijken-Bloemendaal

For whom is this training intended

This training is designed for data-driven professionals with several years of work experience in marketing, sales, service, CX or product management. You believe in the power of data and AI, have been working with data for some time and know how to analyse data. You make a difference through your smart applications but also have an eye for ethical dilemmas and risks.

For this training, we expect the skills level of a bachelor’s degree holder. In addition, you have a strong affinity and experience with data, statistics and data-driven work.

Dates & locations

Investment

Collegegeld (incl. arrangementskosten)	1.395,-
Totale kosten	1.395,-
Alle prijzen zijn exclusief BTW. Voor BTW vrije facturatie geldt een opslag van 10%

Praktische informatie

This price does not include VAT
Including coffee, tea and lunch
Vat free invoice possible